FOR FOUNDERS, CEOS & GROWTH LEADERS

Ads are more expensive than they used to be.

Conversion isn't what it was six months ago.

Sales has one theory. Marketing has another.

And now someone wants more budget to fix it and they need an answer now, not in 6 months.

Ads are more expensive than they used to be.

Conversion isn't what it was six months ago.

Sales has one theory. Marketing has another.

And now someone wants more budget to fix it and they need an answer now, not in 6 months.

Before you make your next expensive growth decision, make sure you're solving the right problem.

10 recognizable growth situations. One evidence-based method for knowing what's actually happening, what to check, what NOT to do yet and what your smartest next move is.

Here's what you'll walk away with:

What the growth signal in front of you may actually mean
What to check before committing more budget
The expensive reaction you should NOT make yet
Your smartest next move and the proof to look for next

Without another quarter of guessing, debating, or funding the wrong fix.

Complete Value: $197

GET IT TODAY FOR

$47

Limited offer!

Instant access · Lifetime access · 7-day money-back guarantee

Ads are more expensive than they used to be.

Conversion isn't what it was six months ago.

Sales has one theory. Marketing has another.

And now someone wants more budget to fix it and they need an answer now, not in 6 months.

Ads are more expensive than they used to be.

Conversion isn't what it was six months ago.

Sales has one theory. Marketing has another.

And now someone wants more budget to fix it and they need an answer now, not in 6 months.

Before you make your next expensive growth decision, make sure you're solving the right problem.

10 recognizable growth situations. One evidence-based method for knowing what's actually happening, what to check, what NOT to do yet and what your smartest next move is.

Here's what you'll walk away with:

What the growth signal in front of you may actually mean
What to check before committing more budget
The expensive reaction you should NOT make yet
Your smartest next move and the proof to look for next

Without another quarter of guessing, debating, or funding the wrong fix.

Complete Value: $197

GET IT TODAY FOR

$47

Limited offer!

Instant access · Lifetime access ·

7-day money-back guarantee

THE OUTCOME

What will this actually change for you?

With SIGNAL, you stop walking into important growth decisions with 5 competing theories and no reliable way to choose between them.

You know what deserves investigation before it deserves budget.
You stop fixing marketing when marketing isn't actually the problem. Separate market, positioning, offer, competitive and execution problems before choosing the fix.
You catch expensive reactions before they become expensive initiatives.
You know which evidence will settle the debate and which data is just noise.
You walk into leadership conversations able to explain what should happen next and why.
You make growth decisions with more clarity, less debate, and fewer expensive detours.

The goal isn't to eliminate uncertainty from growth. It's to stop making expensive decisions with unnecessary uncertainty.

88% of marketing and business development budget that companies could have saved if they had done a market research before starting growth marketing.

THIS IS WHAT GROWTH PROBLEMS ACTUALLY LOOK LIKE

Nobody disagrees that something changed. Everybody disagrees about why.

Your marketing spend keeps rising. Revenue doesn't. Sales has flattened, and Marketing, Sales, and Product each have a different explanation. Every option on the table feels like a bet and the one you pick based on the loudest theory in the room is often the most expensive, not because it was a bad idea, but because it was solving a problem you hadn't actually confirmed.

If any of that sounds like a meeting you've sat in recently, you've probably already lived one of these ten situations.

FIND YOURS

Ten growth situations every leadership team eventually faces

One growth situation. One SIGNAL diagnosis. One smarter next move.

1

Sales have flattened, and Sales, Marketing, and Product each blame something different.

2

The offer that used to sell itself just... doesn’t anymore.

3

A competitor is suddenly winning deals you used to win, and nobody can say exactly why (the diagnostic).

4

Marketing spend keeps climbing. Revenue isn’t following.

5

You want to launch a new offer but nobody can actually prove people will buy it.

6

You're eyeing a new market or segment but you don't know if the demand is really there.

7

A competitor is suddenly winning deals you used to win and nobody can say exactly why (the response).

8

You've got a few possible growth moves but no reliable way to decide which one deserves investment.

9

You have more data than ever and your next growth move but you don't have a clear, repeatable way to take it to market.

10

You're convinced this is the right move. Your leadership team isn't buying it yet.

WHY THIS KEEPS HAPPENING

You can spot the symptom in seconds. That's not the hard part.

The hard part is what happens right after the moment someone in the room jumps from "here's what's happening" to "here's why, and here's what we should do about it."

Conversion dropping doesn't automatically mean marketing is broken. A competitor winning doesn't automatically mean your price is the problem. Slower growth doesn't automatically mean you need another offer.

A signal tells you where to look. It does not tell you what conclusion to jump to.

A signal is not a diagnosis.

And the danger was never seeing the problem. It's assuming you already know what caused it whether that assumption comes from instinct, or from a generic strategy, human- or AI-generated, built before the real problem was diagnosed.

THE EXPENSIVE PATTERN

Most companies skip straight from signal to reaction

THE SIGNAL

Conversion drops

Sales plateau

A competitor wins a deal

Growth slows

THE COMMON REACTION

Increase ad spend

Hire more salespeople

Cut the price

Launch something new

Any one of these might be exactly right. They might also be a fast, confident way to fund the wrong fix. The only way to tell the difference is knowing what actually settles the question not instinct, not whoever spoke last.

THE METHOD

The SIGNAL Method™

A six-part way of thinking through any growth situation before you commit money, people,

or credibility to fixing it.

S

SPOT THE SIGNAL

Separate what you know from what your team thinks is happening.

What are you actually seeing?

Name the observable fact before anyone attaches a story to it.

I

IDENTIFY WHAT'S REALLY HAPPENING

Build the short list of plausible explanations instead of committing to the first one.

What could this signal actually mean?

Most growth symptoms have more than one possible cause.

G

GATHER THE EVIDENCE

Know what information will actually settle the question.

What do you need to know before deciding?

Identify the numbers, customer signals, market signals, and competitive evidence that matter.

N

NAME THE EXPENSIVE MISTAKE

Catch the costly reaction before it gets funded.

What should you NOT do yet?

Identify the action leadership is tempted to take before the diagnosis supports it.

A

ACT ON THE NEXT BEST MOVE

Leave with a clear action instead of another debate.

What is the smartest next move right now?

Determine what deserves attention first without pretending you already have the entire strategy.

L

LOOK FOR PROOF

Know what needs to happen next to confirm you're right.

How will you know?

Identify the green, yellow, and red signals that tell you whether to proceed, investigate further, or pause.

The power of SIGNAL isn't in giving every company the same answer.

It's in knowing which questions to ask when the obvious answer might be wrong.

Across the 10 situations, Lena shows you how to separate what changed from why it changed and what needs to be true before you commit to the next move.

THE DIFFERENCE

Reacting vs. Diagnosing

WITHOUT SIGNAL

Everyone has a theory, decisions get louder, not clearer

Budget gets committed before assumptions are checked

Six weeks later, you're still not sure you solved the right problem

WITH SIGNAL

The problem is clearly named, facts separated from assumptions

The premature move gets stopped before it's funded

Leadership agrees on what result justifies the next investment

THE PRODUCT

Here's exactly what you receive

10 Situation-based video trainings

10 concise lessons built around the growth situations leadership teams actually face from rising acquisition costs and declining conversion to competitive pressure, unclear demand, and competing growth opportunities. For each one, you'll know what the signal may mean, what to check, what not to do prematurely, and what deserves attention next.

The SIGNAL Method™ applied to every situation

You won't get ten disconnected opinions or tactics. Every situation is walked through using the same six-part framework:

Spot → Identify → Gather → Name → Act → Look for Proof.

Immediate digital access start applying the thinking immediately after purchase.

Lifetime access keep access to the full training so the framework remains available as your business evolves.

BONUS : A free strategy call to help you nail down your next move!

Limited offer!

Instant access · Lifetime access · 7-day money-back guarantee

WHY THIS IS DIFFERENT

This isn't another course full of growth tactics.

Because tactics are only useful once you know which problem you're actually solving. A drop in conversion might be a positioning problem, a market problem, a customer-segment problem, a competitive problem, an offer problem, or an execution problem. Applying the same tactic to all six would make no sense.

SIGNAL starts one step earlier.

Before you decide what to do, SIGNAL helps you understand what your business is actually telling you. That's what makes this different

Most growth training tells you, “Here are more things you could be doing.” SIGNAL takes a different approach: “Before doing more, make sure you’re solving the right problem.”

THIS IS NOT

✕ another list of growth hacks

✕ a generic "how to scale" course

✕ AI-generated recommendations every competitor can get

✕ another tactic to add to an already crowded roadmap

IT IS

✓ a way to diagnose before reacting

✓ a repeatable framework for difficult growth decisions MOST GROWTH TRAINING SIGNAL

✓ a way to separate facts from assumptions

✓ a way to know what deserves action and what doesn't yet

Because better growth decisions don't start with more tactics.

They start with a better diagnosis.

MEET LENA BAUDO

I am Lena Baudo, a market intelligence and growth strategist with 15 years of experience helping founders and leadership teams make growth decisions they can actually trust. I've worked with global brands like Google, Microsoft and Forrester, and with 50+ B2B and B2C companies worldwide.

Here's what I've learned: most growth problems aren't what they look like. Conversion drops, a competitor starts winning, spend climbs while revenue doesn't, and everyone in the room has a different theory. That's when the most expensive mistake happens: funding a fix before anyone has confirmed the problem.

I combine market research, competitive intelligence and strategic analysis to answer the questions that rarely have obvious answers. Is the demand real? Why is the market shifting? Why are competitors suddenly winning? Which opportunity deserves your investment?

Rigorous, direct and evidence-first, I give you clarity grounded in what the market is actually showing, not assumptions, internal opinions, or the generic strategy an AI hands to every company in your market.

88% saved on marketing

and business development costs

Why SIGNAL exists ?

Lena's work lives at the intersection of the questions leadership teams struggle to answer internally:

- What actually changed in the market?

- Is the demand real?

- Why is this competitor suddenly winning?

- Is this opportunity worth pursuing?

- What evidence should drive this decision not just whose voice is loudest in the room?

Her starting belief is simple: no real signal, no effective decision and a generic AI-generated report tends to hand every company in a market the exact same strategy. SIGNAL is how she actually thinks through a growth problem before advising on what to do next not a framework built for a course.

SOCIAL PROOF

What founders & leaders say

“Lena designed a powerful MarCom strategy plan, helping the group to accelerate its digital transformation through doubled KPI results.”

Amelie

Thales Digital Factory

"Huge thanks to Lena and her team for their hands-on market research coaching. In just 12 weeks, I strengthened my ability to assess product-market fit and deliver actionable insights. It is already having an impact on our next strategic moves. Their collaborative approach made it easy to run customer surveys, benchmark competitors, and assess market value using proven frameworks tailored to our business.”

Lynn

Icomera

“Lena' support is fully customized. Her to-the-point recommendations make Starts a strong ally.”

Pauline

Le Petit Ballon

IS THIS FOR YOU

This is for you if...

Your growth has stalled, slowed, or become harder to predict.
You're preparing to launch a new product or offer and want stronger evidence before investing heavily.
You're considering entering a new market, customer segment, or geography.
You're preparing to launch a business, product, market expansion, or major growth initiative and want to validate the assumptions before committing heavily.
You have several growth opportunities on the table and no objective way to decide which deserves attention first.
Your leadership team sees the same numbers but reaches different conclusions.
You're about to commit meaningful budget, time, or people to an initiative and want to make sure you're solving the right problem first.
Something that used to work no longer works the way it used to and you need to understand why.
You're on a time crunch. You need to make the decision fast, and you need a clear direction now not something that takes months.

Here's everything you get today

WHAT TO DO WHEN GROWTH STOP WORKING

10 Situation-Based Video Trainings
The Complete SIGNAL Method™
SIGNAL Applied Across All 10 Growth Situations
Immediate Digital Access
Lifetime Access
BONUS: A free strategy call to help you nail down your next move!

Know what the signal may mean, what to investigate, what not to do yet, and what move deserves attention next.

Complete Value: $197

YOUR INVESTMENT TODAY

$47

Limited offer!

Instant access · Lifetime access ·

7-day money-back guarantee

ZERO RISK

Try it for 7 days. The risk is on us.

Go through the training.

Start with the growth situation that looks most like yours.

Apply the SIGNAL framework and see whether it gives you a clearer way to think about what's happening and what to do next. If SIGNAL isn't useful for the decisions you're facing, contact us within 7 days and you'll get a full refund. No conditions, no forms to fill out, no reason required.

You get 7 full days to decide whether SIGNAL belongs in

your decision-making toolkit

QUESTIONS

Before you start

Is this only for companies whose revenue is declining?

No. Most of the ten situations apply just as much to companies still growing but sensing something has shifted slower growth, thinner margins, or new competitive pressure.

Is this relevant for B2B and B2C?

The SIGNAL Method applies to both. The situations and examples are written with founderled, revenue-generating companies in mind.

What if I already have a marketing or growth team?

This gives leadership a shared, fact-based way to evaluate a situation together useful whether you have a team of one or twenty.

Do I need advanced analytics to use this?

No. Some situations rely on data you already have; others rely on questions you can ask your team, your customers, or the market directly. If you need help gathering that market evidence, Lena's team can support that too.

Can't I just ask AI to figure this out for me?

You can ask AI for a strategy but every company asking the same question tends to get the same generic answer. SIGNAL isn't about generating more recommendations. It's about knowing which question to ask before you trust any answer, generated or not.

Is this a complete growth strategy?

No and it's not meant to be. This gives you clarity on what's happening and what to do next. Choosing and building your next major growth strategy is a separate, deeper decision.

What's the difference between this and hiring a consultant?

This won't replace a tailored engagement. It gives you the same way of thinking Lena uses with her own clients, ready to apply immediately to the situation in front of you.